A new and fresher wind is blowing over the sometimes too stuffy Monegasque editorial scene. With Style Monte-Carlo, the reader will rediscover the true pleasures of a quality glossy magazine whose only desire is none other than featuring the best!
Our aim is to establish ourselves as THE reference for style: explaining trends, discovering talents, revealing secrets and most of all maintaining the highest possible standards. Our mission is to tickle the reader’s curiosity, to accompany him through new worlds... basically we wish to open his mind to the unconventional and to show him a different and more realistic Monte-Carlo lifestyle.

Ultimate trends, unusual accessories, art previews, private interviews, glamorous places, transgressive manners, hot gossip, VIP spotting, gourmet food, fast cars, luxury yachts, finance and technology... all and much more, reviewed and photographed by Style Monte-Carlo, Monaco’s “coolest” magazine. We are also extremely honoured by the continuous support of some of fashion’s top names and the contribution of some of this industry’s best professionals (photographers, models, stylists...). No doubt raising a few “traditional” eyebrows, our exclusive photographic reportages are a mix of classic chic and wacky extravagance, a truly “fashionable” blend of styles.

Couture, entertainment, culture, design, celebrities... a luxurious bazaar of clichés, beauties and curiosities that will capture the reader’s imagination and stimulate his senses. Living one’s dreams is a well-known condition here in the Principality and with Style Monte-Carlo one might even discover new ways to make them come true.
CALENDAR OF PUBLICATIONS FOR 2004 / 2005

Issue number
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20 June 2004
21 September 2004
Style Monte-Carlo Limited Edition December 2004
22 March 2005
23 June 2005
24 September 2005
Style Monte-Carlo Limited Edition December 2005
CONTENT

• 90% editorial, 10% adverts
• minimum of 224 pages per issue
• written in two languages: French and English
• written in two languages: Italian and English (Style Monte-Carlo Italia)


READERSHIP

• average age: 40 years
• gender split: 55% women, 45% men
• education: 80% have an university degree
• average annual income: 350,000 US dollars
• nationalities: 50% Europeans, 35% Americans and 15% others

PRINTING

• printed 4 times per year
• run of 27,000 copies per issue
• 5 colours offset printing
• inside pages printed on 115 gr/m2 coated paper
• cover on 250 gr/m2 coated paper with UV varnish

DISTRIBUTION

• selected newsagents and airport newsstands with worldwide distribution through COMAG, Gordon & Gotch Periodicals, Svenska Interpress AB.

• distribution partners (at a special purchase rate for distribution as complimentary copy to clients/guests):
- “Société des Bains de Mer”, Les Thermes Marins, les Casinos, Le Jimmy’z, Le Café de Paris, Monte-Carlo Beach Hotel, Monte-Carlo Country Club...
- Monegasque Tourist Offices in Monaco and New York
- Heliports in the Côte d’Azur
- Nice International Airport
- Aldo Coppola Hair Salons in Monaco, Milan, New York and Moscow

• direct mail:
- Subscribers
- Monte-Carlo VIPs
- Government / Tourism
- Professionals: photographers, designers and art directors.
- Agencies: PR, show rooms, model agencies and creative agents.
ARTWORK

Deadline:
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3 weeks prior publication date
Format:
------47
CD-Rom to be supplied in Mac format using QuarkXpress, Photoshop or Illustrator, include all fonts and logos.
To be supplied with a colour proof

Delivery to:
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Style Monte-Carlo
7 avenue de Grande Bretagne
MC 98000 Monaco

Tel. (377) 93 50 23 05

Fax (377) 93 25 36 46
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